Monday, February 11, 2008

How This Pay Day Loans Site Came About

This is an experiment to see how much traction I can gain from writing posts about Payday loans in terms of SEO ranking and Ad generation. In particular, I want to see how long it takes for this blog to achieve meaningful Google search engine ranking for payday-related search terms and organic traffic.

Payday loans are bad for people. If you stop to calculate how much percentage you pay on an annual basis for a short-term loan (usually 2 to 8 weeks in duration) it can come out to be well over 100%! They should be using micro-lending sites like Prosper.com instead.

As a lender on Prosper.com, I've lent out money to payday loan borrowers and have helped them escape the clutches of the preditary lending communities. It can be argued that the payday loan-sharks provide a valuable service to the lower section of society who are unable to get loans from any place else. However, charging upto 400% in annual interest is rather unethical and cannot be rationalized except under the pretext of pure greed.

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